• Abstract

    A Study of cinematographic tourism potential in Barra Parelhas/RN – location of the Brazilian film Bacurau (2019)

    DOI 10.14210/tva.v26.20038
    Published date: 14/11/2024

    Film tourism arises from the influence of audiovisual productions when tourists are choosing a destination to visit. Cinematic productions attract travelers and have the power to transform places into tourist destinations. The main objective of this study is to understand film tourism in Barra, a rural community in the municipality of Parelhas, in the Brazilian state of Rio Grande do Norte, where most of the scenes of the film Bacurau (2019) were shot. Its specific objectives are: to gain a historical understanding of the film Bacurau and the community of Barra; to characterize the filmic elements that have potential for film tourism; and to propose film tourism practices that could be developed. The methodology is characterized as a qualitative, with an exploratory-descriptive approach. Bibliographical and documentary research were carried out, as well as Field research using diagnostic instruments, observations and interviews. The results of the study showed that the village of Barra has potential for film tourism, and some ideas are presented for visitation based on elements of the film. However, it is recognized that there is a need for planning and public investment, as well as professional training, in order to attract tourists and structure a film tourism itinerary

    Keywords: movie; marketing segmentation; film tourism; bacurau.

Turismo: Visão e Ação

Turismo: Visão e Ação, linked to the Graduate Program in Tourism and Hospitality - Master's and Ph.D., is a scientific journal published in a continuous flow system, with an interdisciplinary and international scope. According to Qualis/CAPES criteria (2017-2020), it is classified as 'A3' in the fields of Administration, Accounting Sciences, and Tourism. Registered with ISSN number 1983-7151, Tourismo: Visão e Ação began its activities in 1998 with printed publications in English and Portuguese. In 2008, it transitioned to an online publication, expanding its reach to a broader audience. It maintains a policy of being an open-access journal without submission or access fees. The abbreviated title for the journal is Tur., Visão e Ação, commonly used in bibliographies, footnotes, references, and bibliographic captions.

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