Purpose – This article aims to verify the influence of the factors that precede the motivation for proximity tourism in Roraima
Design/methodology/approach – This is a quantitative, exploratory, and descriptive survey-type research whose data analysis technique was Structural Equation Modeling (SEM). The target audience for this study was men and women residents in Roraima over 18 years of age, but not limited to tourists who were consuming tourist services at the location, but also people who may become future consumers of these services. A total of 284 questionnaires were collected, all of which were validated. The collection was carried out online via Google Forms and was carried out in September 2023.
Findings – The evidence indicated that demographic factors, such as gender, age, and family size, do not influence the decision to consume proximity tourism (TP) in Roraima. Intellectual, social, and competence motivation factors also did not significantly influence the decision to consume TP.
Research limitations/implications – Regarding the study's limitations, since it is a quantitative study, it may present imprecision in the answers. Although the validity problem may occur, nothing prevents this study from being replicated in other contexts. These results may lead to some consequences: a) stress and tension in daily activities may influence the decision to do proximity tourism, and b) the Amazon region may produce a unique/singular experience when it comes to tourism.
Practical implications – Regarding the managerial contributions of the study, it is important to consider that the study's findings demonstrated that demographic factors such as gender, age, and family size are not significant variables in consumer decision-making. The variable of motivation for rest is a significant factor.
Originality/value – This article made it possible to study the motivations and preferences of tourists who choose nearby destinations; this helps in personalizing experiences and marketing strategies. Proximity tourism has the potential to promote repeat visits, mitigate environmental impacts, and enhance regional heritage. Furthermore, this article clarified the concept of proximity tourism since there is familiarity with domestic tourism.
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Turismo: Visão e Ação, linked to the Graduate Program in Tourism and Hospitality - Master's and Ph.D., is a scientific journal published in a continuous flow system, with an interdisciplinary and international scope. According to Qualis/CAPES criteria (2017-2020), it is classified as 'A3' in the fields of Administration, Accounting Sciences, and Tourism. Registered with ISSN number 1983-7151, Tourismo: Visão e Ação began its activities in 1998 with printed publications in English and Portuguese. In 2008, it transitioned to an online publication, expanding its reach to a broader audience. It maintains a policy of being an open-access journal without submission or access fees. The abbreviated title for the journal is Tur., Visão e Ação, commonly used in bibliographies, footnotes, references, and bibliographic captions.
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