• Abstract

    FACTORS AFFECTING CUSTOMER DELIGHT OF LEISURE’S TOURISM FROM THE THEME PARK’S EXPERIENCE

    Published date: 13/12/2016
    Due to the increased demand for projects in the entertainment business, there is increased competition in this sector, generating the need for differentiation among others, aimed at customer loyalty, from the perspective of “Customer Delight.” In this context, this study aimed to investigate the interrelationships among factors that can influence the delight of leisure tourism customer. Therefore, this study presented descriptive exploratory-character with quantitative analytical approach. The Survey collected data from an audience of 176 adolescents who traveled in package tours to Walt Disney World, located in Orlando, Florida, in June 2014, by a travel agency located in the city of Natal/RN. The park chosen for the object of the survey was the Magic Kingdom. For data analysis was used exploratory factor technique and multiple linear regression analysis. It was noted that the dimensions: “Appetitive Goal Congruence”, “Goal Interest” and “Unexpectedness”, considered of Customer Delight background, have a significant impact on the Customer Delight formation. Findings advance the understanding of consumer behavior in leisure tourism.

Turismo: Visão e Ação

Turismo: Visão e Ação, linked to the Graduate Program in Tourism and Hospitality - Master's and Ph.D., is a scientific journal published in a continuous flow system, with an interdisciplinary and international scope. According to Qualis/CAPES criteria (2017-2020), it is classified as 'A3' in the fields of Administration, Accounting Sciences, and Tourism. Registered with ISSN number 1983-7151, Tourismo: Visão e Ação began its activities in 1998 with printed publications in English and Portuguese. In 2008, it transitioned to an online publication, expanding its reach to a broader audience. It maintains a policy of being an open-access journal without submission or access fees. The abbreviated title for the journal is Tur., Visão e Ação, commonly used in bibliographies, footnotes, references, and bibliographic captions.

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Universidade do Vale do Itajaí- Quinta Avenida, 1100, bloco 7, CEP: 88337-300, Balneário Camboriú, SC – Brasil. Tel.: +55 47 3261-1315, e-mail: revistaturismo@univali.br

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