• Resumen

    Guest satisfaction in relation to food services at resorts in the Caribbean and Brazil

    Published date: 25/02/2021
    Satisfaction with food services is an important part of Online Travel Reviews (OTR) of resorts. These services can attract and retain guests, or drive them away, as well as influencing perceived satisfaction with the accommodation itself. The aim of this study is to analyze guest satisfaction in resort hotels, in relation to the food services offered during their stay. The methodology used in this qualitative and quantitative study was an analysis of satisfaction with the food services, based on 1600 OTRs posted on the TripAdvisor website, by guests of ten resorts located in Brazil and the Caribbean. The analysis focused on guests’ overall satisfaction, with breakfast, lunch, dinner, and bar services. The OTR were analyzed based in four categories: physical aspects of the establishment, quality of the food, quality of the service, and quality of the providers. The analysis showed that there are no differences in the aspects observed by guests of resorts in the Caribbean and Brazil. The OTRs show no variations in responses between these two regions, with bar, dinner and lunch services being the ones most remembered by guests. Both physical and quality aspects of the food and the providers are relevant in the OTR. Resort managers should be especially attentive to their bar services, as the results indicated that much of the perception of food satisfaction is related to this aspect. To increase the chances of a positive OTR, the bar service should be excellent.

Turismo: Visão e Ação

La revista Turismo: Visão e Ação, vinculada al Programa de Posgrado en Turismo y Hotelería - Maestría y Doctorado, es una publicación científica en un sistema de flujo continuo, interdisciplinario y de alcance internacional. Según los criterios Qualis/CAPES (2017-2020), está clasificada como 'A3' en el área de Administración, Ciencias Contables y Turismo. Registrada con el ISSN número 1983-7151, Turismo: Visión y Acción comenzó sus actividades en 1998 con publicaciones impresas en inglés y portugués. En 2008, se transformó en una publicación en línea, con un alcance más amplio hacia el público interesado, manteniendo una política de ser una revista de acceso abierto y sin cobro de tarifas por presentación o acceso a los artículos. Turismo: Visão e Ação (TVA) se abrevia como Tur., Visão e Ação, utilizado en bibliografías, notas a pie de página, referencias y leyendas bibliográficas.

Contacto

Universidade do Vale do Itajaí - Quinta Avenida, 1100, bloco 7, CEP: 88337-300, Balneário Camboriú, SC – Brasil. Tel.: +55 (47) 3261-1315, e-mail: revistaturismo@univali.br

 

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