This study analyzed practices of tourism in rural properties in the Brazilian Pampa biome region, taking into account the sustainability element, and analyzing how these actions can promote rural development in the region. It is a qualitative, exploratory, and descriptive research, carried out using the multiple case study method, the data being collected through interviews, and visits/observations, and analyzed through with a categorical content analysis and interpretative analysis. This study concluded that tourism in rural properties is still going to be a planned and structured practice that seeks to meet the visitors’ desires to know the countryside and to experience what the place has to offer, such as fauna, flora, habits, costumes, traditions, and typical gastronomy. In fact, it was found that rural tourism is a viable activity, and an income complement with a development potential to the region. With regard to sustainability, yet some practices still disregard the theme, it was observed that there is a concern related to the maintenance of green areas, to the preservation of fauna and flora, and of water resources. The pluriactivity of rural households can be observed, but, when it comes to thinking about sustainability, a greater synergy stills lacks.