• Resumen

    La mirada turística dron: Investigando paisajes y autorrepresentación

    Published date: 01/08/2024

    La tecnología de los drones introduce nuevas imágenes en la experiencia turística contemporánea. Esta investigación tuvo como objetivo explorar la relación entre el paisaje y la autopresentación de los fotógrafos, mediada a través de la mirada dron, específicamente las dronies (selfies con drones). El artículo es conceptual y empírico, y adopta un enfoque predominantemente exploratorio y cualitativo. El corpus comprendió el universo de fotografías en el sitio web especializado Skypixel con la hashtag #dronies y sus respectivos metadatos. No sorprendentemente, en cuanto a las características del paisaje, el entorno más común es el campo. Este estudio analiza fotografías turísticas inspirándose en la teoría semiótica de Roland Barthes. El relieve (relais) entre la fotografía y la leyenda predomina. El studium es más común que las imágenes punzantes; el primero puede revelar la intencionalidad del fotógrafo en hacer de los paisajes un espectáculo. El análisis de las emociones también señala sentimientos positivos entre los espectadores. En las dronies ocurre una yuxtaposición entre la autopresentación de los turistas y las características del paisaje, en cuyo intersticio emerge el concepto de la mirada dron. Esta mirada es una propuesta nuestra. Aunque resultante de una combinación de teorizaciones previas, tal mirada es distinta por incluir la movilidad y el compartición en línea como factores relevantes desde su inicio. También podemos observar tanto rupturas como continuidades con las selfies convencionales.

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