Objetivo: Este estudo tem como objetivo analisar a influência das hélices holística de inovação sobre a ecoinovação, bem como os consequentes, práticas ambientais, produção mais limpa, social actions, desenvolvimento sustentável e desenvolvimento regional, por meio da percepção de 2.338 participantes do sul do Brasil, evidenciadas por seis hipóteses de pesquisa.
Design / metodologia / abordagem: A metodologia utilizada tratou-se de uma pesquisa quantitativa e descritiva, viabilizada por uma survey, a qual foi aplicada a pessoas do Paraná, Santa Catarina e Rio Grande do Sul. Para a análise de dados utilizou-se a Análise Fatorial Exploratória, Análise Fatorial Confirmatória, assim como a Modelagem de Equações Estruturais.
Resultados: Os testes de hipóteses indicam que as relações entre hélice holística de inovação e ecoinovação (H1), ecoinovação e práticas ambientais (H2), ecoinovação e social actions (H4) e ecoinovação e desenvolvimento regional (H6) são considerados de alta intensidade (>0,5), a relação entre ecoinovação e produção mais limpa (H3) é de moderada intensidade (>0,3 e <0,5), entretanto, a relação de ecoinovação e desenvolvimento sustentável (H5) é de baixa intensidade (<0,3), contudo as seis hipóteses da pesquisa foram confirmadas.
Originalidade / valor: A principal contribuição do estudo está evidência que a ecoinovação é um drive estratégico para aumentar significativamente os elementos de sustentabilidade ambiental, bem como é o ponto central para as ações que visam as práticas ambientas, social actions e a produção mais limpa que visam o desenvolvimento regional no sul do Brasil.
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