Objetivo: Explorar a orientação para o mercado e a interação com empresas entre pesquisadores acadêmicos no Brasil, examinando como esses aspectos variam em função de áreas de formação e gênero.
Desenho/metodologia/abordagem: Utilização de uma metodologia quantitativa, baseada em dados coletados através de questionários dirigidos a uma amostra representativa de pesquisadores brasileiros.
Resultados: O estudo identifica uma correlação positiva e significativa entre orientação para o mercado e a interação com empresas. As áreas de Engenharias e Ciências Agrárias demonstram níveis mais altos dessas características, enquanto as Ciências da Saúde e Humanas exibem níveis mais baixos.
Limitações/implicações da pesquisa: Os resultados são específicos para o contexto brasileiro, limitando a generalização para outros contextos sem estudos adicionais. Baixa taxa de resposta dos pesquisadores e a possível falta de representatividade em algumas áreas de formação específicas.
Implicações práticas: O estudo sugere a criação de programas que incentivem os pesquisadores a engajarem-se com o setor empresarial. Recomenda-se o desenvolvimento de políticas institucionais que facilitem e valorizem parcerias entre universidades e empresas, como incentivos para projetos de colaboração e a simplificação de processos.
Implicações sociais: Promover uma maior colaboração entre universidades e empresas pode resultar em inovações que beneficiem a sociedade como um todo.
Implicações teóricas: Este estudo contribui para a teoria ao demonstrar como a orientação para o mercado e a interação com o setor empresarial podem variar entre diferentes áreas de formação e gêneros. Ele desafia perspectivas anteriores, destacando a necessidade de abordagens que considerem as especificidades de cada área e as diferenças de gênero.
Originalidade/valor: Amplia a compreensão sobre as interações entre o setor acadêmico e o setor privado no Brasil, oferecendo novas evidências sobre como a área de formação e o gênero influenciam essas dinâmicas. O estudo introduz insights para o desenvolvimento de estratégias mais eficazes de colaboração e orientação para o mercado, contribuindo para a formulação de políticas públicas que promovam uma maior inclusão e equidade na interação universidade-empresa.
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A Revista Alcance é uma revista brasileira de livre acesso, com publicação quadrimestral, vinculada ao Programa de Pós-Graduação em Administração e Programa de Mestrado Profissional em Administração - Gestão, Internacionalização e Logística da Universidade do Vale do Itajaí – Univali. Procuramos publicar artigos de trabalhos teóricos-empíricos e tecnológicos nas áreas da Administração. Diferentes perspectivas teóricas e metodológicas são bem-vindas, desde que sejam consistentes e relevantes para o desenvolvimento da área.
