Objetivo – Investigar os efeitos da Restrição à Experiência Turística sobre o desejo de viajar (travel craving), o risco percebido à saúde, o bem-estar subjetivo e a intenção de viajar em contexto pandêmico de restrição prolongada da mobilidade.
Desenho/metodologia/abordagem – Estudo quantitativo, transversal e descritivo-explicativo, realizado por meio de survey online com turistas habituais. Os dados foram analisados por Análise Fatorial Confirmatória e Modelagem de Equações Estruturais.
Resultados – A Restrição à Experiência Turística intensificou o desejo de viajar e o risco percebido à saúde, sem efeito direto significativo sobre o bem-estar subjetivo. Contrariamente ao esperado pela literatura, o risco percebido à saúde apresentou efeitos positivos sobre o bem-estar subjetivo e a intenção de viajar, enquanto o bem-estar exerceu efeito negativo sobre a intenção de viajar, sugerindo dinâmica compensatória associada à restauração emocional e à retomada da normalidade cotidiana.
Implicações práticas – Os achados indicam que respostas turísticas em contextos de crise dependem não apenas da redução objetiva do risco, mas também da forma como restrições, desejos e estados subjetivos são experienciados pelos turistas, oferecendo subsídios para gestão de destinos e políticas públicas.
Originalidade/valor – O estudo contribui ao compreender a Restrição à Experiência Turística como fenômeno contextual associado à privação prolongada da mobilidade turística, integrando bem-estar subjetivo, travel craving e risco percebido à saúde em um único modelo explicativo.
Limitações da pesquisa – As limitações incluem o delineamento transversal, o contexto específico da pandemia da covid-19, a não sustentação da estrutura multidimensional do risco percebido à saúde e a confiabilidade mais modesta do construto Intenção de Viajar.
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A Turismo: Visão e Ação vinculado ao Programa de Pós-Graduação em Turismo e Hotelaria - Mestrado e Doutorado, é um periódico científico de publicação no sistema de fluxo contínuo, interdisciplinar e de alcance internacional, classificada, segundo os critérios Qualis/CAPES (2021-2024), como 'A4' na área de Administração, Ciências Contábeis e Turismo. Registrada no ISSN sob o número 1983-7151, a Turismo: Visão e Ação iniciou suas atividades em 1998 com publicações impressas, nas versões inglês e português. Em 2008, transformou-se em publicação On-Line, com alcance maior do público interessado, mantendo como política de ser um periódico de acesso aberto e sem cobranças de taxas de submissão e acesso aos artigos. A Turismo: Visão e Ação (TVA) possui como título abreviado do periódico Tur., Visão e Ação, usado em bibliografias, notas de rodapé, referências e legendas bibliográficas.
