The global financial crisis in recent years has triggered people to re-evaluate their perception of their daily lives. We are witnessing the emergence of new rehabilitation routines and ways of living. It is thus the birth of a new awareness of choice in daily habits. This new perception also reflects on special occasions and times in people’s lives, such as the choice of being able to take a vacation, which for many is the largest expenditure of the year. When and how much they can spend to enjoy a week of vacation with family. The methodology used in this study was quantitative, based on a questionnaire applied to students in several higher education institutions in Portugal (post-graduate and master’s degrees). 412 valid surveys were obtained. Taking the case of the students, and by implementing a survey about the choice of tourist suppliers, it intends to examine to what extent the crisis affects the demand of people through travel agencies or through online services. This study also seeks to understand the differences in the behaviour of consumers who use, or do not use the web when they intend to travel; the motivations when searching for travel websites, tourism products and suppliers; the types of products; and motivations for choosing travel agencies and corresponding consumer satisfaction and loyalty. The study concluded that, in general, the economic crisis has influenced the choice of the consumer by online suppliers. There were also differences in the motivations and characteristics most valued, depending on the demand of online or traditional suppliers.