• Abstract

    ANALYSIS OF CONSUMPTION IN A HOTEL IN THE ALGARVE – PORTUGAL, USING BUSINESS INTELLIGENCE TOOLS

    Published date: 10/10/2017
    This article reports on a study carried out with relevant data concerning stock, occupancy and sales forecasts and estimates of revenue for the hospitality industry, analyzing a sample of guests of a four-star hotel located in the Algarve, Portugal, which comprises the fifteen nationalities with the highest occupancy rate during 2014. The aim was to assess the guests’ preferences according to their consumption in the hotel’s restaurants and bars, their room type, their accommodation type, and their travel agency/tour operator, whilst examining the univariate data on the accommodation and consumption expenses in 2014. Based on an analysis and interpretation of the results, it was found that although Portuguese was the nationality with the highest registered number of hotel guests in 2014, the Portuguese spent less than the German on food and beverages in the establishments. On the other hand, the Portuguese were the most regular customers to Restaurant X during the third quarter of the year, and may have spent larger amounts of money on accommodation throughout the calendar year.

Turismo: Visão e Ação

Turismo: Visão e Ação, linked to the Graduate Program in Tourism and Hospitality - Master's and Ph.D., is a scientific journal published in a continuous flow system, with an interdisciplinary and international scope. According to Qualis/CAPES criteria (2017-2020), it is classified as 'A3' in the fields of Administration, Accounting Sciences, and Tourism. Registered with ISSN number 1983-7151, Tourismo: Visão e Ação began its activities in 1998 with printed publications in English and Portuguese. In 2008, it transitioned to an online publication, expanding its reach to a broader audience. It maintains a policy of being an open-access journal without submission or access fees. The abbreviated title for the journal is Tur., Visão e Ação, commonly used in bibliographies, footnotes, references, and bibliographic captions.

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