• Abstract

    Persuasive influencer communication in tourism: available theories for its study

    DOI 10.14210/tva.v26.19601
    Published date: 08/01/2024

    The immersion of Information and Communication Technologies in the tourism sector has led to changes in forms of communication in all areas; one of the most evident has been in the promotion of tourism in virtual environments. This has led to the implementation of influencers, as a strategic tool for transforming the
    dialogue that is of interest to their community of followers, seeking to influence their travel intentions. Through a systematic review and content analysis, this article reflects on the main theoretical paradigms of communication: critical, structuralist and functionalist, available for the study of persuasive communication by influencers in tourism. Through the collection of articles and books on communication, the characteristics of each paradigm are explained, in order to propose new perspectives available for the study of the recent phenomenon. It is concluded that due to the divergence between paradigms, the choice of a paradigm will depend on the researcher and the research objectives. It is suggested that the repercussions of the communicative figure of the influencer be studied in greater depth, from the perspective of each of the paradigms that contribute to the theoreticalmethodological foundation of this phenomenon, in different socio-cultural contexts.

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Turismo: Visão e Ação

Turismo: Visão e Ação, linked to the Graduate Program in Tourism and Hospitality - Master's and Ph.D., is a scientific journal published in a continuous flow system, with an interdisciplinary and international scope. According to Qualis/CAPES criteria (2017-2020), it is classified as 'A3' in the fields of Administration, Accounting Sciences, and Tourism. Registered with ISSN number 1983-7151, Tourismo: Visão e Ação began its activities in 1998 with printed publications in English and Portuguese. In 2008, it transitioned to an online publication, expanding its reach to a broader audience. It maintains a policy of being an open-access journal without submission or access fees. The abbreviated title for the journal is Tur., Visão e Ação, commonly used in bibliographies, footnotes, references, and bibliographic captions.

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