This study aims to analyze the effects of tourism capabilities on hotel performance in the Route of Emotions, which connects three Brazilian states and seeks to expand tourism in the Northeast. The Decision-Making Units (DMUs), which together make up the Route of Emotions (Rota das Emoções), cover 14 cities in the states of Ceará, Piauí, and Maranhão, with 310 accommodation establishments. Data were collected using SPSS and The Qualitative Data Analysis and Research Software. The results indicate that tourism capabilities have positive and significant implications for hotel performance, showing a performance difference based on hotel size. The correlation between capacity and tourism performance is significant regardless of hotel size. The number of respondents adopted was small in relation to the complexity of the constructs studied and the contribution that these results have to the literature. The implementation of strategic actions increases organizational effects, but requires the ability, on the part of decision-makers, to take a broad view of the environments in which they operate, incorporating multidimensionality into their strategic decisions. This research contributes to the literature on multidimensional performance and tourism capabilities, due to its explicit and relevant collaboration for scholars in analyzing the effects of tourism capabilities on the multidimensional performance of hotels.
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