• Resumen

    La Relación Causa-efecto en la Influencia del Rendimiento sobre el Turismo en el Nordeste Brasileño: un análisis multidimensional de los hoteles de la “Ruta de las Emociones”

    Published date: 12/10/2024

    Este estudio tiene como objetivo analizar los efectos de las capacidades turísticas en el desempeño de los hoteles en la
    Ruta de las Emociones, que conecta tres estados brasileños y busca expandir el turismo en el Nordeste. Las Unidades de Toma de Decisiones (DMUs), conocidas como la Ruta de las Emociones, abarcan 14 ciudades en los estados de Ceará, Piauí y Maranhão, con 310 establecimientos de hospedaje. Los datos se recopilaron utilizando SPSS y The Qualitative Data Analysis and Research Software. Los resultados indican que las capacidades turísticas tienen implicaciones positivas y significativas para el desempeño hotelero, mostrando una diferencia en el desempeño según el tamaño del hotel. La correlación entre capacidad y desempeño turístico es significativa independientemente del tamaño del hotel El número de encuestados adoptado fue pequeño en relación con la complejidad de los constructos estudiados y la contribución que estos resultados tienen a la literatura.La implementación de acciones estratégicas aumenta los efectos organizacionales, pero requiere que los tomadores de decisiones tengan la capacidad de ver ampliamente los entornos en los que operan, incorporando la multidimensionalidad en las decisiones estratégicas. Esta investigación contribuye a la literatura sobre desempeño multidimensional y capacidades turísticas, a través de su colaboración explícita y relevante para los académicos en el análisis de los efectos de las capacidades turísticas en el desempeño multidimensional de los hoteles. 

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