• Abstract

    Satisfied employees means satisfied clients: fact or fiction? A study in travel agencies

    Published date: 30/07/2008
    The main purpose of this study was to identify the possible associations between employee satisfaction and customer satisfaction in some travel agencies in Recife, since the success of these companies often depends on a good relationship between employees and customers, due to the intangible nature of the tourism product, which can complicate the sale process. The methodology was characterized by a combination of qualitative and quantitative techniques. Two separate questionnaires were applied: one to the 91 employees of travel agencies, and another to 125 customers at the International Guararapes Airport. The results indicate that the satisfaction of the customers interviewed is the result of a series of factors, which are related to face-to-face contact between the customers and the agency employees. However, although there is evidence of this fact, it was not possible to identify consistently, in this study, the extent of the relationship that exists between these two constructs. Key words: Satisfaction - Job Satisfaction - Travel Agencies.

Turismo: Visão e Ação

Turismo: Visão e Ação, linked to the Graduate Program in Tourism and Hospitality - Master's and Ph.D., is a scientific journal published in a continuous flow system, with an interdisciplinary and international scope. According to Qualis/CAPES criteria (2017-2020), it is classified as 'A3' in the fields of Administration, Accounting Sciences, and Tourism. Registered with ISSN number 1983-7151, Tourismo: Visão e Ação began its activities in 1998 with printed publications in English and Portuguese. In 2008, it transitioned to an online publication, expanding its reach to a broader audience. It maintains a policy of being an open-access journal without submission or access fees. The abbreviated title for the journal is Tur., Visão e Ação, commonly used in bibliographies, footnotes, references, and bibliographic captions.

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