Propósito – analizar el comportamiento de los estudiantes de intercambio para dilucidar elementos importantes relacionados con el apego al lugar, la satisfacción con la experiencia, además de la posterior recomendación del intercambio.
Diseño/metodología/enfoque – Enfoque de métodos mixtos, siendo cualitativos y cuantitativos. La fase cualitativa fue a través de entrevistas a estudiantes de intercambio y la identificación de estudios sobre el tema. La etapa cuantitativa fue mediante una encuesta online, siendo los datos analizados estadísticamente con SPSS y SmartPLS.
Hallazgos – Los atractivos del destino influyen en el apego al mismo, incluidas las opciones de ocio y culturales. El apego es lo que más influye en la satisfacción; Mientras que la satisfacción tiene mayor impacto en la recomendación del lugar.
Implicaciones prácticas – Proporciona evidencia empírica sobre los factores que influyen en la experiencia cambiaria, permitiendo a los gerentes mejorar sus estrategias.
Originalidad/valor – Utiliza un modelo de medición sólido, que incluye análisis de constructos reflexivos y formativos, lo que agrega valor metodológico a la investigación.
Limitaciones de la investigación – La fase cualitativa contó con un número reducido de entrevistados, llegando rápidamente a la saturación. De esto se puede inferir que el guión de la entrevista no estaba suficientemente detallado.
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La revista Turismo: Visão e Ação, vinculada al Programa de Posgrado en Turismo y Hotelería - Maestría y Doctorado, es una publicación científica en un sistema de flujo continuo, interdisciplinario y de alcance internacional. Según los criterios Qualis/CAPES (2017-2020), está clasificada como 'A3' en el área de Administración, Ciencias Contables y Turismo. Registrada con el ISSN número 1983-7151, Turismo: Visión y Acción comenzó sus actividades en 1998 con publicaciones impresas en inglés y portugués. En 2008, se transformó en una publicación en línea, con un alcance más amplio hacia el público interesado, manteniendo una política de ser una revista de acceso abierto y sin cobro de tarifas por presentación o acceso a los artículos. Turismo: Visão e Ação (TVA) se abrevia como Tur., Visão e Ação, utilizado en bibliografías, notas a pie de página, referencias y leyendas bibliográficas.
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