Purpose: To examine how the Ripple Effect, which propagates disruptions throughout Supply Chains, is intensified by the seasonality of Amazonian rivers, impacting the supply logistics of commerce in Benjamin Constant (AM) and directly affecting the local economy and population.
Design / methodology / approach: A qualitative, exploratory-descriptive study was conducted through a case study in a Commercial Association, using non-participant observations, unstructured and semi-structured interviews, and documentary analysis, with a content analysis approach.
Findings: River seasonality intensifies the Ripple Effect, increasing logistical costs, compromising operational efficiency, and limiting modal alternatives. Strategies such as safety stock, smaller vessels, and interorganizational collaboration proved effective but were constrained by financial and structural limitations. The findings reinforce logistics resilience theories, emphasizing the importance of adaptive strategies in contexts with limited infrastructure. Furthermore, the lack of effective public policies exacerbates the challenges faced by merchants and consumers, affecting supply chains and the cost of living
Research limitations / implications: The sampling, limited to one municipality and three merchants, restricts the generalization of findings. Future studies should replicate the research in other regional contexts to broaden its scope. Practical implications include the need for public policies to promote modal diversification and strengthen logistics resilience. Additionally, the study contributes to the literature by expanding the understanding of the Ripple Effect in vulnerable regions and reinforcing the importance of logistics resilience.
Originality / value: This study explores the Ripple Effect in Supply Chains within the Amazonian context, an underexplored area, providing insights applicable to public and private managers focused on enhancing the region's logistics resilience in the face of climate change.
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