This paper aims to give visibility to books intended for education in the advertisements published in the newspaper O Cearense between 1846 and 1856, considering the circulation of ideas and their representations for society at the time. O Cearense was examined and used as a source, as it is available in the Hemeroteca Digital collection on the National Library website. A total of 986 editions of the newspaper were identified, of which 786 featured advertisements selling food, fashion items, medication, slaves and books. Of these 786 newspapers, 204 featured advertisements for educational and instruction books. This study aims to contribute to the field of History of Education, from the perspective of book circulation in nineteenth-century Ceará society, present in the newspaper's advertisements.