This text draws on a neo-materialist analysis to problematize the material-discursive strategies of inventing modes of subjectivation/profiling for cis gay men on Brazil's so-called Gay Twitter. The objective is to analyze the material-discursive strategies of hierarchization and production of abnormality of PrEP users who ostensibly post their medications on Brazil's X network, in a non-exhaustive sample between 2023 and 2025. Initially, we resort to the discussion on algorithmic governmentality, bubble effect, and machine servitude to then inquire about the political functioning of posts in the intra-action between humans and non-humans. The conclusions point to both a moral economy and a moral resurgence that occurs in onlife, in the association between humans and non-humans. In addition, they suggest the functioning of a hermeneutics of the self, duly marked by the presence of algorithms.