O objetivo deste estudo é analisar os efeitos das capacidades turísticas no desempenho dos hotéis na Rota das Emoções, que interliga três estados brasileiros e busca expandir o turismo no Nordeste. As Unidades de Tomada de Decisão (DMUs), conhecidas como Rota das Emoções, abrangem 14 cidades nos estados do Ceará, Piauí e Maranhão, com 310 estabelecimentos de hospedagem. Os dados foram coletados utilizando os softwares SPSS e The Qualitative Data Analysis and Research Software. Os resultados indicam que as capacidades do turismo têm implicações positivas e significativas para o desempenho dos hotéis, mostrando uma diferença de desempenho, de acordo com o tamanho do hotel. A correlação entre a capacidade e o desempenho do turismo é significativa, independentemente do tamanho do hotel. O número adotado de respondentes foi pequeno com relação à complexidade dos construtos estudados e contribuição que esses resultados têm para a literatura. A implantação de ações estratégicas eleva os efeitos organizacionais, mas exige dos tomadores de decisão a capacidade de enxergar amplamente os ambientes onde estão inseridos, incorporando nas decisões estratégicas a multidimensionalidade. Esta pesquisa contribui para a literatura de desempenho multidimensional e capacidades turísticas, por sua explícita e relevante colaboração para estudiosos em analisar os efeitos das capacidades turísticas no desempenho multidimensional dos hotéis.
Agência Sebrae. (2023). Potencialidades da Rota das Emoções são apresentadas em reuniões na Embratur e no Ministério do Turismo. Recupered from: https://ce.agenciasebrae.com.br/cultura-empreendedora/potencialidades-da-rota-das-emocoes-sao-apresentadas-em-reuniao-na-embratur-e-no-ministerio-do-turismo/.
Arghode, V. (2012). Qualitative and Quantitative Research: Paradigmatic Differences. Global Education Journal, (4).
Aras, G., Tezcan, N., & Furtuna, O. K. (2018). Multidimensional comprehensive corporate sustainability performance evaluation model: Evidence from an emerging market banking sector. Journal of cleaner production, 185, 600-609. doi: https://doi.org/10.1016/j.jclepro.2018.01.175.
Armas-Cruz, Y., Gil-Soto, E., & Morini-Marrero, S. (2022). Monitoring hotel response management: A multidimensional approach. International Journal of Hospitality Management, 101, 103127.
Aznar-Crespo, P., Aledo, A., & Melgarejo-Moreno, J. (2020). Social vulnerability to natural hazards in tourist destinations of developed regions. Science of the total Environment, 709, 135870. doi: https://doi.org/10.1016/j.scitotenv.2019.135870.
Azinuddin, M., Mior Shariffuddin, N. S., Hanafiah, M. H., Mat Som, A. P., & Wan Mohd Zain, W. M. A. (2022). A systematic literature review on tourism networks, knowledge transfer, absorptive capacity, and performance. Asia-Pacific Journal of Innovation in Hospitality and Tourism, 11(1), 179-218.
Bailey, K.D. (1994). Methods of social research. The Free Press, New York.
Baroghi, F., Ribeiro, P., & Lourenço, J. M. (2021). Experts' Opinions about the Sustainability Impact Intensity of the Olympics in Rio de Janeiro. Journal of Urban Planning and Development, 147(1), 05020031.
Bassyiouny, M., & Wilkesmann, M. (2023). Tourism Management Perspectives. Tourism Management, 46, 101096.
Benner, M. (2020). The decline of tourist destinations: An evolutionary perspective on overtourism. Sustainability, 12(9), 3653. doi: https://doi.org/10.3390/su12093653.
Bénet, N., Deville, A., Raïes, K., & Valette-Florence, P. (2022). Turning non-financial performance measurements into financial performance: The usefulness of front-office staff incentive systems in hotels. Journal of Business Research, 142, 317-327.
Begnini, S., Rossetto, C. R., & Carvalho, C. (2023). O Impacto da Capacidade de Absorção do Conhecimento na Orientação Empreendedora e na Sustentabilidade no Setor Hoteleiro. Turismo: Visão E Ação, 25(1), 22–50.
Brenes, E. R. et al. (2016). Strategy and innovation in emerging economies after the end of the commodity boom—Insights from Latin America. J. Bus. Res., 69, 4363–4367.
Casula, M., Rangarajan, N., & Shields, P. (2021). The potential of working hypotheses for deductive exploratory research. Quality & Quantity, 55(5), 1703-1725.
Elbanna, S., Kamel, H., Fatima, T., & Eid, R. (2022). An investigation of the causality links in the balanced scorecard: The case of the Gulf Cooperation Council hospitality industry. Tourism Management Perspectives, 41, 100934.
Gato, M., Dias, Á., Pereira, L., da Costa, R. L., & Gonçalves, R. (2022). Marketing communication and creative tourism: An analysis of the local destination management organization. Journal of Open Innovation: Technology, Market, and Complexity, 8(1), 40.
Gil-Cordero, E., Ledesma-Chaves, P., Ortega-Gutierrez, J., & Han, H. (2023). Organizational value and participatory leadership for sustaining the competitive advantages of hospitality and tourism companies. Humanities and Social Sciences Communications, 10(1), 1-17.
Gutacker, N., & Street, A. (2018). Multidimensional performance assessment of public sector organisations using dominance criteria. Health Economics, 27(2), 13-27. doi: 10.1002/hec.3554.
González-Rodríguez, M. R., Jiménez-Caballero, J. L., Martín-Samper, R. C., Köseoglu, M. A., & Okumus, F. (2018). Revisiting the link between business strategy and performance: Evidence from hotels. International Journal of Hospitality Management, 72, 21-31. doi: https://doi.org/10.1016/j.ijhm.2017.11.008.
Harif, M. A. A. M., Nawaz, M., & Hameed, W. U. (2022). The role of open innovation, hotel service quality and marketing strategy in hotel business performance. Heliyon.
Hamann, P. M., & Schiemann, F. (2021). Organizational Performance as a Set of Four Dimensions: An Empirical Analysis. Journal of Business Research, 127, 45 – 65.
Hosseini, S., Macias, R. C, & Garcia, F. A. (2023). Memorable tourism experience research: a systematic review of the literature. Tourism Recreation Research, 48(3), 465-479.
Jeong, M., Shin, H. H., Lee, M., & Lee, J. (2023). Assessing brand performance consistency from consumer-generated media: the US hotel industry. International Journal of Contemporary Hospitality Management, 35(6), 2056-2083.
Katsikeas, C. S., Leonidou, L. C., & Morgan, N. A. (2000). Firm-level export performance assessment: review, evaluation, and development. Journal of the academy of marketing science, 28(4), 493-511. Recupered from: https://link.springer.com/article/10.1177/0092070300284003.
Kruesi, M. A., & Bazelmans, L. (2023). Resources, capabilities and competencies: a review of empirical hospitality and tourism research founded on the resource-based view of the firm. Journal of Hospitality and Tourism Insights, 6(2), 549-574.
Krupskyi, O. P., & Grynko, T. (2018). Role of cognitive style of a manager in the development of tourism companies’ dynamic capabilities. Tourism and Hospitality Management, 24(1), 1-21. doi: https://doi.org/10.20867/thm.24.1.5.
Jiang, Y., Ritchie, B. W., & Verreynne, M. L. (2023). Building dynamic capabilities in tourism organisations for disaster management: Enablers and barriers. Journal of Sustainable Tourism, 31(4), 971-996.
López-Gamero, M. D., Pereira-Moliner, J., Molina-Azorín, J. F., Tarí, J. J., & Pertusa-Ortega, E. M. (2023). Human resource management as an internal antecedent of environmental management: a joint analysis with competitive consequences in the hotel industry. Journal of Sustainable Tourism, 31(6), 1293-1314.
Mattar, N. F. (2008). Pesquisa de marketing. Edição Compacta. São Paulo: Atlas.
Matitz, Q. R. S., & Bulgacov, S. (2011). O conceito desempenho em estudos organizacionais e estratégia: um modelo de análise multidimensional. Revista de Administração Contemporânea, 15, 580-607. doi: https://doi.org/10.1590/S1415-65552011000400003.
Matthyssens, P., & Pauwels, P. (1996). Assessing export performance measurement. In: Cavusgil, S. T., and Axinn, C. Advances in International Marketing, 8, 85-114, Greenwich, CT: JAI Press.
Milovanović, V., Janošević, S., Paunović, M. (2021). Quality management and business performance of Serbian companies. Ekonomika preduzeća, 69 (6-7), 345-356.
Milovanović, V. (2022, October). Improving hotel performance in the “new normal” business context. In Tourism International Scientific Conference Vrnjačka Banja-TISC (Vol. 7, No. 1, pp. 598-614).
Molina-Azorin, J. F., Pereira-Moliner, J., & Claver-Cortés, E. (2010). The importance of the firm and destination effects to explain firm performance. Tourism Management, 31(1), 22-28. doi: https://doi.org/10.1016/j.tourman.2009.02.009.
Naini, N. F., Santoso, S., Andriani, T. S., & Claudia, U. G. (2022). The effect of product quality, service quality, customer satisfaction on customer loyalty. Journal of consumer sciences, 7(1), 34-50.
Nguyen, N. T., Yadav, M., Pande, S., Bhanot, A., & Hasan, M. F. (2022). Impact of diversity management on organizational performance in hotel organizations: a conceptual framework. International Journal of System Assurance Engineering and Management, 1-11.
Ofori, D., & Appiah-Nimo, C. (2022). Relationship management, competitive advantage and performance of hotels: a resource-based view. Journal of African Business, 23(3), 712-730.
Ozdemir, O., Han, W., & Dalbor, M. (2022). Economic policy uncertainty and hotel occupancy: the mediating effect of consumer sentiment. Journal of Hospitality and Tourism Insights, 5(2), 253-273.
Orser, B. J., Hogarth-Scott, S., & Riding, A. L. (2000). Performance, firm size, and management problem solving. Journal of small business management, 38(4), 42. Recuperado de: https://www.researchgate.net/publication/274698692_Performance_Firm_Size_and_Management_Problem_Solving.
Pasquali, l. (2010). Instrumentação psicológica: fundamentos e práticas. Porto Alegre, Brasil: Artmed.
Pereira-Moliner, J., Font, X., Tarí, J. J., Molina-Azorin, J. F., Lopez-Gamero, M. D., & Pertusa-Ortega, E. M. (2015). The Holy Grail: Environmental management, competitive advantage and business performance in the Spanish hotel industry. International Journal of Contemporary Hospitality Management, 27(5). doi: https://doi.org/10.1108/IJCHM-12-2013-0559.
Piga, C., & Melis, G. (2021). Identifying and measuring the impact of cultural events on hotels’ performance. International Journal of Contemporary Hospitality Management, 33(4), 1194-1209.
Pnevmatikoudi, K., & Stavrinoudis, T. (2016). Classification of hotel performance measurement indicators presented in international scientific research. European Journal of Tourism Research, 12, 82-98. doi: https://doi.org/10.54055/ejtr.v12i.214.
Putrick, S. C., & Perinotto, A. R. C. (2022). The Rota das Emoções in the touristic context of Northeast region of Brazil. Journal of Multidisciplinary Academic Tourism, 7(1), 19-29. doi: https://doi.org/10.31822/jomat.2022-7-1-19.
Putra, F. K. K., & Law, R. (2023). Critical success factors for virtual hotel operator partnership with small-and medium-sized hotels: perspectives of owners and operators. Journal of Hospitality and Tourism Insights.
Richard, P. J. et al. (2009). Measuring organizational performance: Towards methodological best practice. Journal of management, 35(3), 718-804. doi: https://doi.org/10.1177/0149206308330560.
Rožman, M., Oreški, D., & Tominc, P. (2023). A Multidimensional Model of the New Work Environment in the Digital Age to Increase a Company’s Performance and Competitiveness. IEEE Access, 11, 26136-26151.
Sari, T.M.D., & Indriani, F. (2022). Assessing the link between market orientation and hotel performance: the mediating role of value-based marketing innovation. Journal of Hospitality and Tourism Insights. Doi: https://doi.org/10.1108/JHTI-05-2022-0199.
Sainaghi, R. et al. (2019). Foundations of hospitality performance measurement research: A co-citation approach. International Journal of Hospitality Management, 79, 21-40. doi: https://doi.org/10.1016/j.ijhm.2018.12.006.
Serna, A. et al. (2018). Big Data and Service Quality: Barcelona’s Hospitality and Tourism Industry. In: In Cai, L. A, y Alaedini, P. (Eds.). Quality Services and Experiences in Hospitality and Tourism Bridging Tourism Theory and Practice, 9, 213-227. doi: 10.1108/S2042-144320180000009015.
Selvalakshmi, M., Kabila, R. M., & Sivakumar, V. J. (2023). Hotel Dream–Reinventing the Segmentation, Targeting and Positioning for Resilience. In Teaching Cases in Tourism, Hospitality and Events (pp. 298-310). GB: CABI.
Silva, T. C., Silva Neto, P. V., & Tabak, B. M. (2023). Tourism and the economy: evidence from Brazil. Current Issues in Tourism, 26(6), 851-862.
Sharma, H. K., Singh, A., Yadav, D., & Kar, S. (2022). Criteria selection and decision making of hotels using Dominance Based Rough Set Theory. Operational Research in Engineering Sciences: Theory and Applications, 5(1), 41-55.
Shin, H., & Perdue, R. R. (2023). Developing a Multi-Dimensional Measure of Hotel Brand Customers’ Online Engagement Behaviors to Capture Non-Transactional Value. Journal of Travel Research, 62(3), 593-609.
Siyal, S., Liu, J., Ma, L., Kumari, K., Saeed, M., Xin, C., & Hussain, S. N. (2023). Does inclusive leadership influence task performance of hospitality industry employees? Role of psychological empowerment and trust in leader. Heliyon, 9(5).
Thach, S., & Axinn, C. (1994). Advances in International Marketing. Greenwich, CT: JAI Press.
Wu, T. P. et al. (2021). Causality between global economic policy uncertainty and tourism in fragile five countries: A three-dimensional wavelet approach. Tourism Recreation Research, 47, 1-15,608-622. doi: https://doi.org/10.1080/02508281.2020.1870072.
Copyright (c) 2024 Turismo: Visão e Ação
Este trabalho está licenciado sob uma licença Creative Commons Attribution 4.0 International License.
A Turismo: Visão e Ação vinculado ao Programa de Pós-Graduação em Turismo e Hotelaria - Mestrado e Doutorado, é um periódico científico de publicação no sistema de fluxo contínuo, interdisciplinar e de alcance internacional, classificada, segundo os critérios Qualis/CAPES (2017-2020), como 'A3' na área de Administração, Ciências Contábeis e Turismo. Registrada no ISSN sob o número 1983-7151, a Turismo: Visão e Ação iniciou suas atividades em 1998 com publicações impressas, nas versões inglês e português. Em 2008, transformou-se em publicação On-Line, com alcance maior do público interessado, mantendo como política de ser um periódico de acesso aberto e sem cobranças de taxas de submissão e acesso aos artigos. A Turismo: Visão e Ação (TVA) possui como título abreviado do periódico Tur., Visão e Ação, usado em bibliografias, notas de rodapé, referências e legendas bibliográficas.
