The goal of the research was to investigate the benefits of hospitality in the incentive travel segment and it presents the results of an empirical, exploratory and explanatory research by the mixed method based on Emic-Etic-Emic concepts. Due to the size and depth of the main study, the focus of this article was on the findings of the final Emic phase of the field research, based on the gaps observed in the results of the previous Emic and Etic phases. Qualitative research was carried out using the multiple case study method through participant observation in three trips, understanding the importance of hospitality among stakeholders involved in incentive travels to achieve a competitive advantage in the sector. The main results were that hospitality is important when creating strong business ties and competitive advantages, experienscape components are fundamental
in travel and the possibility of achieving meta-hospitality during incentives. For future studies, it is considered to conduct other
types of research with more respondents and continue the analysis of the advantages of hospitality in incentive travel, considering the manifestation of other stakeholders involved in this segment.
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Turismo: Visão e Ação, linked to the Graduate Program in Tourism and Hospitality - Master's and Ph.D., is a scientific journal published in a continuous flow system, with an interdisciplinary and international scope. According to Qualis/CAPES criteria (2017-2020), it is classified as 'A3' in the fields of Administration, Accounting Sciences, and Tourism. Registered with ISSN number 1983-7151, Tourismo: Visão e Ação began its activities in 1998 with printed publications in English and Portuguese. In 2008, it transitioned to an online publication, expanding its reach to a broader audience. It maintains a policy of being an open-access journal without submission or access fees. The abbreviated title for the journal is Tur., Visão e Ação, commonly used in bibliographies, footnotes, references, and bibliographic captions.
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