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RELATIONSHIP MARKETING BETWEEN FRANCHISER AND FRANCHISEE: TWO PROPOSED MODELS

Valter Afonso Vieira, Luiz Antonio Slongo
p. 311-328

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A QUALIDADE DOS SERVIÇOS PRESTADOS POR UMA IES E A SATISFAÇÃO DOS ALUNOS NO CONTEXTO DO CURSO DE ADMINISTRAÇÃO / THE QUALITY OF SERVICES PROVIDED BY AN HEI AND THE SATIFACTION OF STUDENTS ON THE BUSINESS ADMINISTRATION COURSE

Gabriel Sperandio Milan, Anderson Corso, Fabiano Larentis, Deonir De Toni, Luciene Eberle, Fernanda Lazzari
p. 538-552

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EXAMINING THE ANTECEDENTS OF COCREATED SERVICE RECOVERY AND ITS RELATIONSHIP WITH CUSTOMER SATISFACTION

Mikaela Daiane Prestes Floriano
p. 33-52

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SUBJECTIVE WELL-BEING IN COLLEGE STUDENTS: : DETERMINING FACTORS AND IMPLICATIONS FOR ACADEMIC MANAGEMENT

Cynthia Morgana Boos de Quadros, Giovanni Augusto Patricio, Paulo Sérgio Reinert, Cristina Maria Schmitt Miranda
p. 83-95

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A INFLUÊNCIA DA ESTRATÉGIA E DA CAPACIDADE DE EXECUTÁ-LA NO DESEMPENHO EMPRESARIAL DO SEGMENTO DE CONFECÇÕES / THE INFLUENCE OF STRATEGY AND THE CAPACITY TO EXECUTE IT ON BUSINESS PERFORMANCE IN THE CLOTHING SECTOR

Romulo Bernardino Lopes da Costa, Paulo César de Sousa Batista, Fátima Evaneide Barbosa de Almeida
p. 349-362

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ANALYSIS OF USERS’ PERCEPTIONS ON MOBILE ELECTRONIC COMMERCE OF FASHION

Eduardo Henrique de Borba, Rafael Tezza
p. 197-211

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SOCIAL MEDIA AND HAPPINESS: PERSPECTIVES BASED ON TRAVEL EXPERIENCES

Samara Jane Effting Vieira, Fabrícia Durieux Zucco, Luiz Carlos da Silva Flores, Christian Daniel Falaster
p. 33-46

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IDENTITY OF GENERATION Z IN THE MANAGEMENT OF STARTUPS

ARIANA DE OLIVEIRA MELO, MARUZA VIEIRA BARBOZA TAVARES, BRUNA DE SOUSA FELIX, ANA CRISTINA BATISTA DOS SANTOS
p. 320-333

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THE WORK MEANINGS OF THE GRADUATE STRICTO SENSU PROFESSORS: A STUDY WITH PROFESSORS IN THE AREAS OF BUSINESS ADMINISTRATION AND EDUCATION

Malena Piloni Petri, Shalimar Gallon, Elem Duarte Vaz
p. 366-380

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IMPLICATIONS OF A MINDFULNESS-BASED EMOTIONAL EDUCATION PROGRAM ON THE WELL-BEING AND SOCIOEMOTIONAL COMPETENCES OF STUDENTS

Anielson Barbosa da Silva
p. 54-66

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ATTITUDINAL BACKGROUND OF DYNAMIC CAPABILITIES

Marcelo Aparecido Alvarenga, Priscila Rezende da Costa, Roberto Lima Ruas
p. 105-121

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THE USE OF THE VALUE SHOP IN THE ANALYSIS OF VALUE CREATION IN THE CLIENT'S PERCEPTION: AN APPLICATION TO MEDICAL-HOSPITAL SERVICES

José Carlos Thomaz, Eliane Pereira Zamith Brito
p. 185-206

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