Vol. 13 No. 2(Mai-Ago) (2006) | Revista Alcance

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Vol. 13 No. 2(Mai-Ago) (2006)
(Maio/ Agosto)
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Contents

Editorial

Article

Contents

Contents

Editor Geral

p. 163-164

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Editorial

Editorial Information

Editor Geral

p. 165-166

PDF (Português (Brasil))

Article

CLIENTS OR SUPPORTERS: THE COMMERCIALIZATION OF FOOTBALL IN BRAZIL

Marcio Silva Rodrigues, Rosimeri de Fátima Carvalho Silva

p. 167-184

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THE USE OF THE VALUE SHOP IN THE ANALYSIS OF VALUE CREATION IN THE CLIENT'S PERCEPTION: AN APPLICATION TO MEDICAL-HOSPITAL SERVICES

José Carlos Thomaz, Eliane Pereira Zamith Brito

p. 185-206

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COMPARATIVE STUDY OF THE DIDACTIC-PEDAGOGICAL PRACTICES OF TEACHING ENTREPRENEURIAL SKILS IN BRAZILIAN AND NORTH AMERICAN UNVERSITIES

Jane Mendes Ferreira, Simone Cristina Ramos, Fernando Antonio Prado Gimenez

p. 207-226

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INTEGRATED MANAGEMENT OF THE URBAN ENVIRONMENT - AN OPTION FOR SUSTAINABLE

Adriana Marques Rossetto, Dora Maria Orth

p. 227-244

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INTERNATIONAL COMPETITIVENESS BASED ON RESOURCES IN THE BRAZILIAN FOOTWEAR SECTOR

Sérgio Henrique Arruda Cavalcante Forte, Márcia Zabdiele Moreira

p. 245-266

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SELECTION OF LSPS AS A BASIS FOR ORGANIZATIONAL PERFORMANCE

Marcelo Álvaro da Silva Macedo

p. 267-286

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SOCIAL REPRESENTATIONS IN ENVIRONMENTAL ISSUES, IN A MOBILE TELECOMMUNICATIONS COMPANY

Alexandre de Pádua Carrieri, Alfredo Rodrigues Leite-da-Silva, Thiago Duarte Pimentel

p. 287-296

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